Turning Tikes into Tiger Woods: What’s Wrong With Sports For Babies?

Healthy Activity -- or Crazed Competition?

I never have to wait around for very long, or dig very deep, to find something to be either baffled or outraged about when it comes to modern parenting. Yesterday’s crazy-making dose came in the form of a New York Times article about sports for babies.

Yes, I meant to write “babies.”

The article opens with a quote from a woman named Doreen Bolhuis, whose company, Gymtrix, sells DVDs of activity programs for kids as young as 6 months. There’s something about the idea of promoting organized physical activity for babies and toddlers that, to me, straddles the line between “good idea!” and “how crazy, exactly, have we become?” The good idea part is simple: if a parent buys a set of videos and watches them with her 10-month-old baby, and it prompts them to roll around on the floor and play and tumble, but it doesn’t replace other, non-video forms of physical play, isn’t that a good thing? Of course it is. But the “how crazy” part creeps in when parents buy these videos as a super-early start in the world of sports for kids: seeing a straight line connecting baby tumbling videos, pee-wee soccer, competitive lacrosse at age 8, football at 10, high-school glory on one field or court or another, and of course a college scholarship. Here’s a quote from Ms. Bolhuis:

We hear all the time from families that have been with us, ‘Our kids are superstars when they’re in middle school and they get into sports.’

Another company selling baby-centered sports DVDs, also mentioned in the article, is Baby Goes Pro. I watched a bit of promotional video on the website, during which I think I threw up in my mouth a little. This groundbreaking series, the founders enthuse, don’t simply promote physical activity (and provide a break in mom’s day so she can “wash the dishes,” and yes, they say this). They also depict “technically correct” sports skills. It’s all very cool and colorful, lots of rainbow-hued golf balls piling up, say, but then the pint-sized viewers (some of whom can’t stand up yet, presumably) are treated to sights such as a professional golfer demonstrating the proper swing, or a close-up of a baseball batter mid-swing, or a soccer goalie executing the perfect save. All in primary colors, and with musical interludes with a cartoon monkey, M.K. (You have to have a cartoon mascot, after all!)

The founders, two women, chat amiably, as if they’re guests on The View, about how awesome it for parents and kids to have fun with sports and physical activity (with which I wholeheartedly agree) but how, it’s just amazing that watching these videos promotes proper use of sports equipment, and teaches real skills that (it’s not said but it’s strongly implied) will give your child a leg up in competitive sports as he grows. (It is called “Baby Goes Pro,” after all, not “Baby Has Some Fun Goofing Around With a Wiffle Bat and Some Plastic Golf Balls.”)

They actually say — I’m not making this up — that if your kid has watched these videos, and then goes to play golf at age four, he’ll instinctively know how to properly pick up and use the club. Here’s a direct quote:

If you have a three or four year old who’s been watching the video, and he goes to the golf course, he’ll know how to grip a golf club,” says one woman. “And that’s confidence!” enthuses her partner.

Really? That’s confidence? I’m not sure I’d call it that. Delusion is maybe more apt. Or even better: the path to the absolute opposite of what you hope to achieve. Because I’m thinking, the four-year-old who can correctly hold a nine-iron will either be Tiger Woods (and we see how often someone like that comes along), or will be the kid who gives up sports at 13 because he just can’t take the pressure anymore.

What’s sticking in my craw today is how these videos and programs latch on to what is actually a good idea — getting kids and parents enthused about physical activity — and twist it into yet another way for parents to be anxious and competitive, and pass those feelings on to their children.

What do you think?